Flickr Fame
qualitative research, user interviews, Computer mediated communication, 2010, Flickr, Strategies
Project details
Intro: We are inquisitive to know how self-promotion is conducted by everyday users online. This project serves as a starting point in that direction. Here we interviewed 10 Flickr users to understand:
- If they care about self-promotion?
- What are the strategies they use towards this goal on Flickr, to promote their photography?
Our interview protocol consisted of 11 open-ended questions that probed how users were introduced to Flickr, and how they use it for self-promotion. Interviews were transcribed into 103 pages of documents. For our data analysis, we identified common themes within the responses, with self-promotion as the underpinning element.
Participants:
- 10 participants
- 6 are female
- Age: 27 to 55 years
- None are professional photographers
- Joined Flickr based on recommendations from friends
- Most of their contacts are people they did not know face-to-face
- They share artistic photos, rather than photos of family events; some are focused on certain genres
Model of self promotion as emergent from data
For findings on strategies for self-promotion, see please artifacts.
People
- Faculty: Charlotte Lee
- Linda Hwang
- Linda Brooking
- Heidi Sales
- Paul Riggins
- Pallavi Damera
Links
- Course page: HCDE 505: Computer Assisted Communication
- Product: Flickr
Artifacts
- Self-Promotion Strategies on Flickr (independent work)
- Author's Version of Poster Abstract for Group'10 (This focuses only on strategies relating to Social Reciprocity. Group work)
- Sample Transcript of an Interview conducted by me.
- Final presentation during course, group work